Improve Marketing Efforts Immediately
Adding corporate swag into the mix of your marketing initiatives can increase the effectiveness of your brand by over 64%.
Enhance Overall Brand Awareness
When you give someone free swag, it’s much less likely that they will forget your company. In fact, about 64% of those who receive free promotional products do not forget the advertiser or the product advertised. Additionally, if the product is of perceived value or quality, it increases the chances of remembering the advertiser by more than +90%!
Build Better Brand Awareness Longevity
Building better and longer brand awareness is everyone’s goal. Repetition is one way to remember things more easily. As the neurological pathways become thicker the easier it is to recall the information. When it comes to creating this much-needed repetition in business branding, corporate swag can get the job done better than most all other avenues. People simply love swag—so much, in fact, over +60% of quality logoed items are kept for many more years than traditional apparel and worn much more often. No other advertising medium puts your brand in your customers’ hands—literally—more often and with more longevity than corporate swag.
Improve Customer Experience
Corporate swag is one of the most effective ways to enhance the customer experience because it appeals to the five senses. Depending on the promotional product, you can see, hear, smell, taste and feel the item—all things that can develop positive associations, impressions, and memories associated with your brand.
Create More Brand Ambassadors
What’s one thing all brands want? Die-hard followers. Those evangelists that support your company and not only buy what you’re selling but also tell everyone they know about you. There are four ways you can begin developing those deep connections every business covets: Branding your customers, performing random acts of kindness, disconnecting from digital communication and personalizing everything you do. Corporate swag can play a huge role in each of these categories. Studies have shown that over 70% of normal clients can be converted to lifelong Brand Ambassadors with the right corporate swag.
Focus On Customer Retention & Expansion
It costs six to seven times more to acquire a new customer than retain an existing one, so why do most marketers spend merely 18% of their time on retention and 15% on expansion? They’re clearly missing the boat. Top producing marketers spend 23% of their time on retention and 25% on expansion, and they allocate 30% of their budget to the task rather than the average 20%. It pays dividends to focus on keeping customers happy and loyal so you can dive even deeper into their purchasing needs so they only consider you and not your competitors. Corporate swag can play a key role in thanking and rewarding customers for their business, and it can easily be implemented into just about any marketing or branding campaign on any budget. You just need the right team to help you design the right campaign.